ABOUT US
The Hybrid Agency Born Between Creativity and Strategy.
At Visual Planet Agency, we elevate how luxury hospitality brands communicate and connect with global travelers. We specialize in digital storytelling, social media marketing, and content creation for hotels, resorts, boutique properties, and destinations that want to stand out in a competitive market.
Our Team
WHO WE ARE?
Founded by the creators behind @terplanet, one of the leading luxury travel storytelling platforms, our agency was built on a simple belief: exceptional hospitality deserves exceptional digital communication. What began as a passion for capturing meaningful travel experiences has evolved into a full-service creative and marketing agency trusted by luxury properties worldwide.
What sets us apart
We combine the social media expertise of Terplanet with a professional background in hospitality management and luxury travel advising. This unique dual perspective allows us to understand both sides of the industry. We know how hotels operate, and we know how modern travelers dream, choose, and book their next stay.
Visual Planet Agency was created in response to hotels and destinations that saw the impact of our work as luxury travel creators and requested a structured, long-term partnership. Today, we integrate the insight of influencers, the precision of travel advisors, and the strategy of a hospitality marketing agency.
Digital Storytelling That Inspires and Converts.
OUR GOAL
Our approach strengthens brand awareness, increases online visibility, and delivers digital storytelling that inspires, engages, and converts. Our goal is to help luxury hospitality brands create a powerful presence across social media and global digital channels, reaching the right audience with the right message.
Shaping the Future
of Luxury Travel
Marketing
Karen Genchi
Co-Founder & Managing Director
Strategic leader and creative mind with a strong background in luxury hospitality and leadership. As co-founder of Visual Planet Agency and co-creator of @terplanet, Karen combines operational expertise with refined storytelling sensibility. She oversees client relationships, project strategy, and brand direction, ensuring every collaboration reflects the highest standards of creativity, consistency, and excellence.
Terence Licitra
Founder & CEO
Entrepreneur, digital strategist, and luxury hospitality expert with over nine years of experience in content creation, social media marketing, and high-end brand storytelling. As the visionary behind @terplanet and co-founder of Visual Planet Agency, Terence blends creative insight with strategic thinking to help hotels, resorts, and destinations elevate their digital presence and connect with modern travelers.
Gabriele Cricchio
Executive Coordinator
Organized, detail-oriented, and solution-driven, Gabriele ensures seamless coordination across all agency operations. With an IT background, he brings a technical and analytical approach to workflow optimization, supporting project management, communication flow, and execution timelines. His strong leadership skills enable him to guide processes, align teams, and proactively solve challenges. As a key link between internal departments and clients, he ensures every project runs efficiently and consistently reflects Visual Planet Agency’s standards of excellence.